First Stage of PWP BID Third Term Ballot Consultation, out now




Dear Levy Payer,


I am writing to invite you to take part in the first stage consultation regarding Plymouth Waterfront Partnerships Third term ballot which is programmed to take place in November 2021. I appreciate what a difficult time this is for businesses within the Waterfront BID Area and we are working flat out with our partners to do whatever we can to stimulate trade, improve activity and increase footfall. Your input into this consultation should only take 10 minutes but will give us the information we need to develop a well-rounded business plan that will deliver a Waterfront of the future for all our BID members and the Waterfront community as a whole.


If you have any issues or questions, or are new to the Waterfront and want to find out more about our work, please get in touch. We provide a number of services and benefits, whether you are a big chain or small independent, and myself and the team would be happy to go through them with you. I would also like to take this opportunity to give you a snapshot of some of the activities we have been involved in over the last 4 years, what we have been doing this year to support you during the pandemic and what we have planned over the next 12 months.


You have until 2 January 2021 to complete.


You should have received your ballot consultation via email, but if not, please email diane.mansell@plymouth.gov.uk


Activity over the last 4 years


Attracting More Visitors


· Delivered annual visitor guides, events promotion, targeted camping and caravan sites, Tourist Information Centres and attractions with our marketing materials. Together we are growing our social media presence with increased followers and improved annual visits to the Visit Plymouth website.

· Supported the delivery of the annual City and Waterfront Awards.

· Contributed to the core running costs of Destination Plymouth, Mayflower 400 and Conference Plymouth giving all of our member’s free access to all the service each of the organisations deliver.

· Delivered a new app called Plymouth Trails promoting Walking Trails across the Waterfront in both Android and IPhone formats.

· Developed and Delivered Pirate’s weekend, Sea Food Festival / Sea Food Market and Barbican Christmas Lights Switch on bringing thousands of visitors to the Waterfront each year.

· Worked strategically with Plymouth Culture to empower and enable arts and culture groups to deliver activities across the Waterfront.


Create Attractive Places: Clean, Safe and Connected


· Worked with PCC to make sure cleansing standards remain high throughout the Waterfront

· Funded the Plymouth Waterfront Masterplan which is now being used to lever in funding to make investments into the environmental infrastructure of the Waterfront.

· Supported the installation of planters across Southside Street adding to the vibrancy of the Barbican

· Worked with local waste providers to negotiate improved management and reduced costs for our businesses

· Installation of the Taxi Marshal programme on the Barbican to improve taxi queues, safety of vulnerable people and the reduction in anti-social behaviour within the Night-time economy

· Supporting the delivery of Night Net radios across the night time economy

· Installation of additional monoliths across the Waterfront giving visitors information about the history of each area, local heritage, directional information and key interesting facts for visitors to the Waterfront.


Reduce your Business Costs, Benefits and savings


· Free listing on the Waterfront BID Website

· Free listing on the visit Plymouth website

· Free member workshops including Social Media, Marketing Your Business and Making the Most of Events

· Free staff recruitment advertising on the Waterfront BID Website

· Dedicated Plymouth Waterfront BID website to give information regarding the Waterfront to potential visitors

· Free member meetings and networking events

· Access to SMARTA to reduce utility bills

· Regular BID Newsletters informing you of grants, business support, events and business news

· Support and guidance to apply for grant funding

· Used Social Media including LinkedIn, YouTube, Twitter and Facebook to engage with BID members, resident and tourists to share successes, opportunities and exciting news from across the Waterfront.

· Identified and applied for external grant funding and other sources to maximise leverage on BID Levy contribution. By the end of the five year term Waterfront businesses will have contributed £1.5 million towards delivery of the BID Business plan. A further £8.9 million will have been match funded by partner organisations and grant funding bodies with an estimated BID2 project expenditure totalling £10.4 million.


We have been involved in numerous projects during the summer, which saw the gradual return of footfall and spend. We know there is still much to do and believe the Plymouth Waterfront Partnership Business Improvement District is well placed to lead the Waterfront’s regeneration, supported by Plymouth’s ‘Resurgam’ recovery plan: www.resurgam.uk


Activity since March 2020:


· Very active COVID-19 response partnership with Plymouth City Council and delivering advice and quick access to the government’s Small Business Grants - giving businesses a lifeline during the main Lockdown. We also continue to provide clear signage and advice to help businesses re-open, and make shoppers and visitors feel safe and comfortable to return to our Waterfront.

· The removal of fees for cafés/restaurants outdoor tables and chairs permits for 2020 financial year.

· Delivered the hugely successful all-new Plymouth Seafood Market and online Pirates Weekend, keeping Plymouth fresh in the minds of our tourists, visitors and residents.

· Partnered in the successful Purple Flag Accreditation, showcasing, once again, how safe Plymouth’s Evening and Night Time Economy is for our users and businesses.

· Delivered our Taxi Marshals initiative, and supported a grant funding application which meant PARC (Plymouth Against retail Crime) officers could also operate on the Barbican to reduce anti-social behaviour and support the Waterfront’s evening and night-time economy.

· Partnered with Mayflower 400’s management team to deliver a range of projects including an upgrade to the environment on the Hoe, the design and installation of the physical Mayflower 400 Trails, a Plymouth walking app (with £25k from PWP), supported the launch of the Look II, Mayflower autonomous ship and the No New Worlds art installation to celebrate Mayflower 400 and bring more footfall to the Waterfront.

· Supported the launch of a government-funded Buy Local marketing campaign: #GeddonPlymouth

· Supported the Shop4Plymouth website: www.shop4plymouth.co.uk and social media channels promoting the wide range of Plymouth’s retail and hospitality businesses.

· Supported the opening of The Box, a new £50m cultural attraction, taking the history of the Waterfront to a whole new audience.

· Changed the way the BID team operate, by locating ourselves within the BID area during the week to make it easier for businesses to interact with the BID team and services.

· Launched a trial of a brand-new 5 days a week Ambassador Service improving business communication, support and improved incident reporting

· Delivering and ongoing anti-graffiti project across the whole Waterfront area.

· Relaunched the SMARTA business services costs reduction programme in November 2020 to remind businesses of the support available to them through the BID Member Benefits


Coming up between now and Summer 2021:


· Environmental improvements to the Bretonside entrance to the Waterfront BID area including North Street underpass improvements, entrance signage and directional signage from the Barcode development.

· Introduction of Monolith signage to Royal William Yard in February 2021

· Development of a visitor’s guide for use by hoteliers to showcase what Plymouth has to offer is currently being developed and will be delivered in March 2021

· Christmas 2020 interactive fun trail launched on 5th December 2020 including: a schools designed Polar Bear Trail with four Polar Bear designed by famous local artists; window display competition for businesses with the winner being voted for by the general public, “20000 lights To SHINE the light on Barbican businesses” light installation; and for the very first time, the Polar Bear on a Chair selfie competition to win a £200 Fluffy Polar Bear in time for Christmas.

· Launch of Plymouth Waterfront In Bloom 2021 making improvements to the Waterfront environment while capitalising on the positive marketing opportunities the campaign will bring to the area.

· Supporting Sail GP coming to Plymouth Waterfront in July 2021

· Hosting the famous Otters Trail in Spring 2021

· Support for the Destination Plymouth cruise ship programme bringing new tourists into Plymouth throughout the 2021 season.


This level of activity shows that, despite COVID, confidence in the Waterfront remains high. Working with our Levy Payers, Plymouth City Council and other key stakeholder and important partners across the area, we believe that together we can continue to develop Plymouth’s Waterfront giving people more reasons to visit and stay on the Waterfront.


We are now turning our attention towards Christmas and while we have not been able to put on a large-scale public event, we are still delivering: a Christmas lights display with the businesses on Southside Street; a branded Christmas marketing campaign; and a fun-filled Christmas entertainment programme with high levels of Social Media activity beginning on the 5th December and continuing throughout December. This is all backed by the city’s shop local #GeddonPlymouth campaign to encourage people safely back into our businesses to shop smart this Christmas.


We are confident we can deliver a better and more prosperous Waterfront and hope that you will continue to support us in those efforts.


Yours faithfully

Diane Mansell Chief Executive, Plymouth Waterfront Partnership

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Plymouth Waterfront Partnership Ltd. Registered in England & Wales, No 7303310. Salt Quay House 4 North East Quay, Sutton Harbour, Plymouth, PL4 0BN