One of the city’s key visitor gateways has received a much needed lift this week with the installation of a series of high quality, wall-sized images of the Waterfront and City Centre.
Photographs of Smeaton’s Tower on the Hoe, Royal William Yard, British Firework Championships viewed from Plymouth’s historic Barbican and Sutton harbour, the City Market and Drake Circus have been scaled up to give visitors a warm welcome to the city.
Funded through a partnership between Plymouth City Council, Plymouth Waterfront Partnership and the City Centre Company, the large pictures provide a showcase of locations to encourage increased footfall to the city’s key visitor areas, including indicators on how long it would take to walk to each destination.
The wall visuals are the latest in a series of improvements to cleanliness and signage at Bretonside Bus Station.
Tudor Evans, Leader for Plymouth City Council said “The Bus Station was one of Labour’s priorities, it desperately needed improving. Before these new visual panels were installed, there was not even a single sign at the Bus Station that welcomed people to Plymouth, now we’re making a statement that welcomes people to Britain’s Ocean City with a visual reminder that Plymouth is a waterfront city.”
With all images provided by local photographers, the new city map developed by Plymouth Waterfront Partnership and a new aerial view of the city all intending to encourage visitors to move more easily between the Waterfront and City Centre.
Chris Arscott, Chairman of Plymouth Waterfront Partnership said “Consistent with the imagery used within this year’s Plymouth Visitor Guide we’ve also recently developed, the visuals are designed to have impact and show visitors how quick and easy it is to move between the waterfront and the city centre.”
As well as the use of iconic imagery of the waterfront area including Smeaton’s Tower, local independent traders have been supported with the inclusion of the City Market in the West End of the City Centre, as well as directional signposting to the City Museum and Plymouth University campus.
Richard Davis, Chairman of City Centre Company said “This project provides visitors with an important first impression of their stay in Plymouth, giving an immediate sense of what’s around them at this key gateway into our retail heart and waterfront locations.”
With installation by local waterfront business Atlas Graphics, the Bretonside Bus Station work is part of a partnership programme to enhance the visitor welcome within the city, following on from the gateway signage on the A38 that was installed at Easter. The next stages will see visual welcome and map imagery installed at Millbay Port and the Railway Station.