A NEW visitor guide has been launched to sell Plymouth to the outside world.
The guide features high-quality glossy images from Plymouth and surrounding area.
Images of the sea, moors and marinas sell a vision of Plymouth as a 'green and blue' city, Waterfront manager Sarah O'Leary said yesterday. "It has got the strongest message about the city that we have ever written. It targets our heritage, the culture that's on offer, and gourmet dining including Gary Rhodes, River Cottage and the Tanner Brothers.
It features an enhanced marinas and anchorages section that highlights their Gold Anchor Award status."
Council leader Tudor Evans said: "The guide really helps us to shout about what we have to offer and why people should visit the city. There really is something for everyone.
"Attracting more people to our city will help us to drive forward the economy which in turn will help to grow businesses, generate more jobs and increase investment opportunities. I am really excited about what our city has to offer.
"It's just a case of getting the right messages out there to the right people and I am confident this guide will do just that."
Chris Arscott, chairman of Waterfront Partnership, said: "The guide is a key delivery for the majority of our Waterfront BID members and we have worked with marinas, hoteliers and attractions to ensure we create a good representation.
"Partnering with the city council, Destination Plymouth and the City Centre Company we are beginning to promote Plymouth in a way the city has never been marketed before."
The guide will appear in print as well as electronically. Copies will be put on board Brittany Ferries' ships and sent to MPs, ministers and tourism chiefs