We’re writing to keep you informed of some of the important projects we’re delivering through the Waterfront BID, raising the profile of Plymouth’s Waterfront. Hopefully you’ve also read our bi-monthly newsletters and e-flyers. If you are not receiving these please tell us - email us at: firstname.lastname@example.org or call 01752 305424.
Last year’s strong city events calendar was supported by the BID through the Pirates weekend, the Jaguar Classic Car Show, the Barbican evening entertainment for the Armed Forces Day National Event, West Pier stage for the Barbican International Jazz & Blues Festival and the first ever Plymouth Seafood Festival during the inaugural Marine City Festival. Christmas lights were also installed once again on Southside Street with a new ‘Barbican’ entrance sign at the junction with Notte Street, whilst Whimple Street received Christmas lights in the first stage of a planned illuminated trail linking the City Centre with the Barbican, outlined in the Waterfront Business Plan.
As part of the central partnership pooling resources with the City Centre Company, Destination Plymouth and City Council, PWP contributed £73k toward the central marketing budget during 2012, agreed by both the PWP Board of Directors and the PWP Advisory Board. We promised a step change and a game changing summer and, for the first time in years, Plymouth benefited from a proactive marketing campaign, driving all enquiries through both the Visitplymouth.co.uk website and the Tourist Information Centre. We’ll shortly be circulating the successes of the 2012 marketing campaign to all of our Members and stakeholders and we’ll post it on the Waterfront BID website.
City-Wide Brown Signage
In direct response to Waterfront business requests, PWP is driving (excuse the pun) a review of brown signage across the city. Working in close partnership with the PCC Highways Department since June 2012, an exhaustive audit of all brown signs has identified a range of improvements. We are currently in discussion with the Council to identify a funding stream to deliver the required new signage. PWP is also currently seeking views of key Waterfront stakeholders to ensure the proposed revisions are correct and will ensure the best representation of Waterfront destinations and attractions. Proposals for the brown signage will be posted on the Waterfront BID website (www.waterfrontbid.co.uk) shortly.
Street Trading Consultation
A proposal for new street trading sites across the Hoe and parts of the Barbican has received an excellent response during consultation with Waterfront businesses and the Police, providing comments that will shape the future of any possible street trading additions. The proposals lay out a vision for additional stalls that aim to add character and vibrancy to areas otherwise quiet in peak months. Should any proposals be carried forward in time, restrictions would be placed upon any traders, preventing direct competition with existing businesses and adding more traditional market style goods. We have requested the City Council extend the period of consultation until 31 January 2013. To take part and give your views download the documents at www.waterfrontbid.co.uk.
Christmas Steering Group
We have begun planning for Christmas 2013 and we’d like your support. To create the right event for the Barbican we are setting up a working group with a first meeting in mid-February. Details of the meeting will be available on the Waterfront BID website on 30th January and we welcome members from across the BID area to join us.
Bretonside Bus Station
PWP is leading on an initiative to dress the gateways with large wall sized city maps and photographs of Waterfront destinations. Commencing with Bretonside Bus Station we will shortly be installing these large visuals throughout the station to welcome visitors to the area and promote the Waterfront as well as the City Centre. We’ll be in touch once they’re installed and circulate the images to keep you informed. The Waterfront Caretaker has also been working in the Station and has painted all of the metalwork to provide an improved visitor welcome.
Visitor Guide 2013
For the third year running, PWP is creating the city’s official Visitor Guide. This year the brochure will have a longer two year shelf life and will be produced in English in hard copy and electronic format for social media and Visitplymouth.co.uk distribution. A step change this year we’re ensuring the Guide is also reproduced in French, Spanish, German and Italian electronic formats and will be circulated across Europe via Brittany Ferries and European tourism offices.
Please don’t forget to liaise with your sector representatives regarding any Waterfront issues. The Advisory Board meets every two months, the next meeting in early March. For contacts details for your representatives see the Advisory Board section of the Waterfront BID website.
Finally a request to those businesses who have cigarette receptacles outside your premises. We’re sure you’re aware that it is your responsibility to empty and clean them, which in turn keeps pavements and outside areas clean and free from decaying cigarette refuse. We’re experiencing an increase in cigarette debris and we need us all to be helping to keep our Waterfront district clean, please help us and ensure any cigarette receptacles are emptied regularly – thank you for your assistance.
We’ve many more projects in the pipeline and a strong events calendar in development, this is just a small selection of our project delivery so far. We’ll begin to announce further successes over coming weeks and months. For now we wish you a successful start to 2013 and look forward to seeing many of you during the year.
Waterfront Manager Plymouth Waterfront Partnership