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Diane Mansell
Waterfront Manager and
Chief Executive 
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Sky Cole
Business Liaison Manager

Diane has 16 years Place Management experience, BSc Combined Honours in Public Policy, Management and Business Administration, Gold Award in Britain In Bloom and received a Queens Award for Voluntary Service in 2020.


Her experience to date has been focused on the strategic regeneration of a number of economically important communities across the West Midlands. Establishing several town centre companies built around place management principles and robust monitoring systems. Utilising a variety of place management techniques and local knowledge has led to investments totalling in excess of £50 million pounds.


Working her way up from grass roots to strategic management with a proven track record of developing and maintaining strong partnership relationships. She has hands on experience delivering at all levels of place management with significant experience in managing complex organisational relationships. Using a target driven approach and full control of business planning / development, service delivery, financial management and setting / delivery of KPI’s, experienced in commissioning successful place-based regeneration projects via cross-departmental and inter agency / organisational working to deliver economic development across BID areas.

Sky joined the BID in December 2014 to work alongside the Waterfront Manager to deliver an ambitious Waterfront BID Business Plan.


Having moved to the city in 2003, Sky is extremely passionate about Plymouth, having chosen to make the city her home, and is committed to making a difference.

Following a successful BID renewal campaign in 2017 and building on her excellent communication skills, Sky was promoted from Project Assistant to Business Liaison Manager in April 2018.


Sky is first point of contact for Waterfront BID members, stakeholders and contractors, focusing on: improving communications and inspiring others to appreciate the value and importance of the Waterfront BID; contributing to the successful delivery of the Waterfront BID2 Business Plan; and building positive relationships for Plymouth Waterfront Partnership.

James Bailey
BID Ambassador

Plymouth Waterfront Partnership are proud to announce the launch of the new BID Ambassador program and would like to Introduce James Bailey as our new Ambassador.

The Ambassador role started in October for an initial 6 month trial. The role will have 3 main focuses on the street including visitor welcome, BID Member Liaison and environmental intelligence reporting.

Mr Bailey was in the Queens Guards for many years has since worked in security, close protection and has extensive knowledge of highways and grounds maintenance; he has also been supporting BIDs for the last two years, so has a wealth of experience we can use within the Waterfront BID area.